Tag: content marketing

  • We need to rethink “vanity metrics” in content marketing

    We need to rethink “vanity metrics” in content marketing

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    by

    Ama Udofa
    in

    Engagement and growth metrics have always been the go-to tools for marketing teams worldwide. But somewhere along the way, certain metrics started to get a bad reputation as “vanity metrics” — the kind that makes you look good on paper but don’t always correlate to real business outcomes.  In this article, let’s explore why these…