Tag: vanity metrics

  • We need to rethink “vanity metrics” in content marketing

    We need to rethink “vanity metrics” in content marketing

    Engagement and growth metrics have always been the go-to tools for marketing teams worldwide. But somewhere along the way, certain metrics started to get a bad reputation as “vanity metrics” — the kind that makes you look good on paper but don’t always correlate to real business outcomes.  In this article, let’s explore why these…